I'm Esha Shah — a developer who cares about how things work and how they feel to use.
I work with teams across Australia to build web experiences with clear interfaces, maintainable code and strong performance.
My experience spans ecommerce and healthcare, from Shopify storefronts for retail brands to frontend development at Bupa.
I enjoy turning complex requirements into simple interactions, connecting systems and refining the details that make a product easier to use.
Whether it’s a new build or improving an existing experience, I bring curiosity and care to the work.
Skills
- React
- TypeScript
- Tailwind
- Framer Motion
- Alpine.js
- Sanity
- Shopify Plus
- Liquid
- Theme architecture
- Headless / Hydrogen
- 3rd-party Shopify apps
- Klaviyo
- Algolia
- GA4 / GTM
- Agent-driven dev (currently learning)
Work experience
Swanky
Shopify Developer · 2021 — 2023
Built and scaled premium Shopify Plus storefronts for global D2C brands. Custom theme architecture, app integrations, conversion-led UX and performance.
- 82°E — Deepika Padukone's clean-skin brand — premium narrative + ritual journey.
- Medley — Demi-fine jewellery storefront with bespoke product configurator.
- Belevivi — Fashion label — editorial theme build with motion-rich storytelling.
- Goondiwindi Cotton — Heritage Australian fashion brand — refreshed catalogue + checkout flow.
- Brio Water — Hydration brand storefront with subscription-first journey.
- Veneta Blinds — Made-to-measure blinds — custom quote builder integrated to Shopify.
- iStrap — Watch-strap retailer with rich PDP, compatibility filters and PPC funnels.
BA Creative
Shopify Developer · 2023 — 2025
Crafted bespoke Shopify themes and migrations for Australian lifestyle, fashion and homeware brands. Focus on speed, accessibility and conversion.
- HarmonyJ — Sustainable womenswear — refined theme with conscious-shopping cues.
- VRG GRL — Gen-Z fashion label — playful, fast theme with high-cadence drops.
- Pablo & Co — Premium pet accessories — bespoke print collection PDPs.
- Samantha Ogilvie — Womenswear designer — editorial Shopify build with lookbook flow.
- We Are Likewise — Lifestyle skincare — content-led Shopify build with ingredient stories.
- Chef's Edge — Premium knives & cookware — heavy catalogue with custom merchandising.
Bupa
Developer · 2025 — Present
Leading frontend engineering for one of the world's largest health-insurance brands. Design-system thinking, member experience, scalable componentry.